Hey!Welcome to my personal site.Explore my current and future projects,past journeysand the principles shaping my reality.
Me in 60 Seconds
ABerlin-basedmulti-passionategeneralist,Iamplayingattheintersectionofmarketing,sales,AI,andpsychology.
Ilosetrackoftimewhenindeepconversations,buildingdigitalthings,craftingstories,andsharpeningmyprinciples.Scrollontoreadsomeofthem.
Mybusinessethos:IusemyskillstosupportwhatIdeemgood,helpful,andright.Irespectmeaningfuloffersandanunderstandingofasustainablefuture.
sneaky squirrel (spirit animal)
What I Work on at the Moment
Roser Growth (est. 2023): Building marketing foundations that last. I help pre-Series B companies create stellar in-house marketing teams that thrive long after I'm gone by transferring expertise, not just executing campaigns.
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KNUS (est. 2020): Sustainable weighted blankets for better sleep. Heavy on you, light on the planet. This venture taught me how to build a company and brand from 0 to 1.
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Stealth Project: A marketing and sales acceleration platform that reduces the learning curve for in-house teams. Embodying everything I've learned about effective knowledge transfer in high-growth environments.
Guiding Principles by Life Area
My 12 principles are organized into 5 key areas of life. Click on any category to explore the principles within.